Sensuous, accessible and bright, Boy Smells products elevate your intimate world. Packaged in pink and conceived beyond the gender binary, Boy Smells candles and intimate apparel make loving your identity a daily ritual.
In 2016, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and real-life partners Matthew Herman and David Kien. Herman and Kien–both fashion veterans who worked in design (Herman) and product development (Kien)–began by making the things they’d want to use on a daily basis, products that were fluid and essential.
“We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straightforward way that wasn’t overtly targeted to one gender,” the founders say. “It’s a permission to harness your power from wherever you want it.”
Founder-invented scents like Cinderose, a union of rose and smoke, and Gardener, a compilation of tomato vine and honeysuckle, wrap traditionally masculine scents in a prettier bouquet. Burn up expectations, release clear intentions.
Boy Smells candles are all developed and mixed in the founders’ home in Los Angeles with fragrance and natural oils, all-natural coconut wax and beeswax. The candles are hand-poured in a reusable glass vessel and hand-labeled in Los Angeles, California.
In 2018, Boy Smells launched Boy Smells, Unmentionables their first collection of intimate apparel, a new direction in the brand’s study of closeness. Made for all genders and all sizes, Boy Smells light jersey underwear are made in Peru from luxurious Pima cotton and dyed with an eco-friendly process to a palette of neo-natural colors that are skin-tone adjacent and inclusive.
Beginning in 2019, Boy Smells will branch into apothecary, introducing a set of new products that make daily habits therapeutic and self-affirming.
Currently carried in over 200 retail locations worldwide, with 16 original scents, votive sets and 3 Unmentionables styles. Boy Smells for everyone.