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In 2016, co- founders and real-life partners Matthew Herman and David Kien began by making the things they would want to use on a daily basis- products that were fluid and essential.  Hear about the brand's purpose and why they feel this PRIDE is more important than ever.


When we started Boy Smells in 2016, our goal was to create scents that mixed masculine and feminine notes together; because that's what we liked. We wanted to challenge the notions of scent and gender; what the word ‘Boy’ means and what does the color ‘pink’ represent. By poking fun at the ties between scent and gender, we unintentionally broke the gender binary in home fragrance. This is an industry that caters to either women or men, or thirdly genderless. For us, we want to remove the lines that separate and embrace the full gender spectrum, using the term 'genderful,' as a mark of inclusion. We did not set out to be a purpose driven brand, but realized, without purpose and inclusion, what is the point?

As protests against police brutality and systemic racism continue across the country, we remember that PRIDE is the anniversary of The Stonewall Inn riots, the scene of the 1969 resistance against over-policing of queer spaces. It is widely regarded as a major turning point in the modern gay rights movement. We know no single PRIDE flag can represent everyone. And, we are a diverse community, nothing without our black and brown community organizers of today and days past. As we have inherited the privilege from those who fought before us, everyone must now, in turn, continue the fight for all who still suffer inequity.

Illuminating inclusivity is the core message of The Pride Collection from Boy Smells and The Trevor Project. In these times of injustice and inequality—It’s time to spread light.  We invite you to explore, embrace, and express the full spectrum identity centered on scent and digital togetherness.

This collection proudly supports The Trevor Project, our second year partnering with the organization. The Trevor Project’s platform is as the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) young people. Boy Smells is proud to support the nonprofit’s initiatives by donating 15% of proceeds from the PRIDE Collection from June-July, with a minimum donation of $26,500.

These are difficult times, so please don’t forget to celebrate and support each other. Identity, visibility and inclusion are essential.

Matthew and David




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